As more personal information is moved online, and more people rely on messenger programs for their daily interactions, a failure to provide a high level of cybersecurity can lead to users abandoning a given messenger program. With the ever increasing importance of cybersecurity, messenger programs must put in place strict measures to protect user data. One of the other challenges that AIM faced over the years is guaranteeing a safe and secure messenger experience for its users. The AIM experience shows that in order to last the test of time, a messaging program must at the very least respond to market trends, or better yet, help shape them. AIM’s slowness to respond to these changing trends is one of the main reasons it began to lose relevance. In the last 20 years alone messaging has gone from online chatting, to social networking with chat capabilities, to cross platform messaging programs, and much more. In an industry as dynamic as messaging, a company’s ability to innovate and adapt to market trends is key to its long-term sustainability. Any time a business goes from an industry leader to one of the least popular messenger programs, there is much to learn from the experience. Lessons that can make businesses more sustainable through maintaining relevance and increasing profitability. In the long term, the entire messaging industry can learn key lessons from the 20 year AIM experience. This makes it the logical choice for those wishing to ‘take the next step’ in their messaging. All the data transferred on the Brosix network is end to end encrypted, a security level that AIM and many of the most popular messenger programs have not reached. Brosix Instant Messenger is a messaging program that is geared towards both personal use, in the form of a cross-platform messaging app, and business use, in the form of a privately administered team network. Luckily there is one choice that covers all three of these areas. While some AIM users may be looking mainly to replicate their experience, others will most likely use this as a chance to make a choice which is an improvement on AIM, be that through the addition of business messaging, a program with increased security features, or a program that offers a wider range of chat services than AIM. The added benefit here is that Skype has much more functionality than AIM, particularly in the peer to peer and group calling areas. The setup is not dissimilar to AIM’s, and chances are that the majority of AIM contacts already have a Skype account. For users looking to replicate this experience then Skype is a logical choice. If that’s all that a user uses their messaging program for, then AIM was an excellent choice, as it focused mainly on its desktop client over the years. Many AIM users remained with the program over the years because of their reliance on personal IM on their home computer. On the basis of that they will be able to make the right choice for their future messaging. In order to make the best choice it’s important for users to reflect on what they value most in a messaging program in terms of features, functionality and security. This sounds like a simple decision, but given the plethora of options out there, the majority of which didn’t exist two decades ago when AIM came on the market, the choice can seem intimidating. In the short term, millions of current AIM users are left with a choice as to which messaging program to switch to.
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